Apryl Pilolli is the lead social media analyst at Cox Media Group where she has the challenging role of providing data and analysis to CMG's 70+ TV, radio and newspaper properties. Apryl assists with identifying trends in social audience behavior and developing strategies for improving performance. 

She has worked in the media industry for almost 18 years as a photojournalist, editor, designer, and analyst and has won numerous awards from the Associated Press for her work. @aapilolli