Banafsheh has pioneered successful approaches in integration of design thinking principles, emerging technologies and advanced data and analytics to deliver differentiated customer experiences for new and existing brands, products and services.

Prior to founding Tangerine Lab, For 16+ years Banafsheh held executive leadership roles, leading innovative product and customer experience strategies, sales and channel strategy, CRM as well as other customer-centric initiatives at brands such as MCI, Nextel, Sprint, Nasdaq and the American Red Cross.

Banafsheh is a sought after speaker on the conference circuit and a nationally recognized subject matter expert on customer experience strategy. @BanafshehGh