Brant McLean is SVP of Brand Strategy at BuzzFeed. After 15 years in the ad business, Brant is now one of the most trusted leaders when it comes to helping brands create truly compelling brand stories through media, while supporting those efforts with paid components. As one of the first strategy and sales leads at Tumblr, Brant has paved the way for brands like AT&T, Coca-Cola, Delta, The Home Depot, JCP and Turner (among others) and now leads his team in Atlanta. Prior to joining Tumblr, Brant was at Yahoo!, where he helped Fortune 50 brands create cohesive paid digital executions in the search, display, mobile and online video spaces. Brant graduated from the University of Georgia and is a fierce Dawgs and Atlanta Falcons fan. He lives in the Virginia Highlands neighborhood, close to his passions: music and sports venues, the Atlanta BeltLine, the airport and the soon-to-open Ponce City Market.