Peter is the Managing Director of the North America, Social@Ogilvy group, a global, cross-discipline team of social experts from across all of Ogilvy’s businesses. Before joining Ogilvy, Peter spent ten years in numerous positions across the social and digital landscape. He developed and managed Coca-Cola’s global social strategy. Peter is an active thought leader and social technology advisor. He has presented at SXSW, AdTech SF, ExactTarget Connections, and The 140 Characters Conference. In the startup community, Peter has consulted: BlogHer, SlideShare and Dabble. Professionally, Peter is a founding member of Social Media Club and social media committee member of the 4A's. @pfasano