Dana Strokovsky manages content strategy and leads the execution of Discover's presence on owned social channels, including but not limited to, Facebook, Twitter, LinkedIn and Google+. While facilitating communications amongst internal business partners and translating specific objectives, she funnels defined lines of business into one overall social strategy for Discover Card. She’s responsible for managing the agency relationship, overseeing all content as well as integrating social into the mass marketing calendar to create an omnichannel approach. Prior to Discover, Dana worked at large corporations such as Major League Baseball and The Campbell Soup Company where she leveraged her journalism background to tell stories that drove audiences to engage, encouraged through comprehensive listening and interaction tactics. She has a strong social and digital media skillset that includes strategy, creative development, community manage ment and analytics that helps drive brands forward. @D_Stro